Shaarei is one of the largest educational institutions for Brazilians in Israel. Their portfolio consists short and long-term programs from internships at Startups and Israeli companies to informal cultural, Jewish and professional education. For this project, we decided to use a goal-directed design method which revolves around focusing on our persona creation and goals.
1) Eliminate all the doubts about the programs.
2) Design a cohesive interface for familiar and unfamiliar users.
3) Create a attractive UI while keeping products as the focus.
We found qualitative research methods to be the most useful, consisting of a kickoff meeting, competitive analysis, interviews, and most important our persona hypothesis construction. We started out by asking ourselves some initial key questions.
"What is the product and who is it for?"
"What do our primary users need most?"
"Which users are the most important to the business?"
"What challenges could we face moving forward?"
"Who do we see as our biggest competitors?"
Before moving onto high fidelity wireframes and mocks, I wanted to get a feel for what the core of the app would look like when put in front of me.
1) Eliminating Barriers
A key factor when trying to gain a userbase is to create a user-friendly data to avoid conflict. If the user wishes to browse the items (information, image, videos and so on) within the website before talk with the recruitment team, they might be more confident to go to Israel.
2) A Familiar Experience
While Shaarei's primary audience is intended to be young people (17-30 years), their parents need to be able to understand the website as well. With recognizable iconography, intuitive flow, and a clear information, I feel that the website has achieved just that.
3) Staying Focused
The UI consists of a neutral using of four colors. Allowing for the items to be the focus point during user engagement.